CHANGEMAKERS

Bridging Product, UX, AI and older adult user experiences

class in session!

AgeTech + AI Product Management Masterclass for PM’s, designers, and business leaders

Heidi Culbertson
AgeTech Entrepreneur
Conversational AI
Product and Design Leader
ex-Amazon, ex-Marvee
Move. Think. Play. LLC

⬆  There are currently over 110 million adults ages 55+ in North America.
💰  In the U.S., adults 50+ are responsible for more than 50% of all consumer spending across product categories.
💡  Majority of older adults don’t believe products are designed with them in mind.

AgeTech AI Product management bootcamp

Topics covered:

  • Introduction to AgeTech and age-inclusive product
  • The AgeTech AI Product Development Lifecycle
  • The 60+ customer & market opportunity
  • Finding a top use case for stakeholder buy-in
  • Managing trade-offs and business alignment
  • Stage-of-life persona framework
  • Personalization design framework
  • Interaction modalities and barriers that exclude
  • Incorporating AI into your roadmap
  • Conversational AI: language influences, concepts & techniques to craft conversation
  • Generative AI: prompt engineering tips, cautions & considerations
  • AgeTech Customer experience (CX) non-negotiables
  • User testing and analysis
  • Metrics, monetization and magic

AgeTech AI Product Management Masterclass – for PM’s, Designers and Leaders

The AgeTech AI Product Management Masterclass aims to inspire and cultivate the next generation of Product and Design Leaders to create new and better products, reshape user experience and impact a new reality for modern aging through real world best practices from Big Tech, startups and customer experiences.

Product Managers have missions to identify the right problems and deliver the right solutions. Designers design products that are usable, optimized and do no harm. Engineers create software that performs with specificity and scale. Leaders inspire vision for today and the future. It is important to meet the market where it is going and build usable products that matter.

The fastest growing U.S. demographic is age 60+ adults. Active agers make up over a third of the U.S. workforce. The Boomer generation, (age 60-78) is reshaping healthcare, retirement, life learning, travel, leisure and sport. Many hold high disposable income which will lead to the largest wealth transfer in history, all while they contribute an estimated $30 trillion in consumer spending by 2030. Whether a startup or big brand, all companies need product builders, designers and leaders who understand this customer. It’s a huge opportunity to empower a massive demographic that expects to be understood and will pay for products that meet them where their needs are and provide great user experience.

Amazon

Marvee

AT&T

Startups

generated by AI

Meet Heidi

AgeTech + AI Startup Founder, ex-Amazon Alexa, ex-Marvee, ex-AT&T, Product Lead, Conversation Designer, Strategist, Advisor & Keynote Speaker

Heidi is an award-winning entrepreneur, product builder and conversational AI leader with decades experience pioneering innovation in wireless, enterprise mobile applications, voice technology and user experience.

Heidi has been building and designing products and conversational experiences specifically focused on the older adult population for the past 10+ years. This has included founding a startup building an AI-powered design framework for personalization, designing more than 50 conversational experiences, and a stint at Amazon Alexa impacting user experience and partner strategies.  Today, Heidi’s mission is to inspire and cultivate the next generation of business, product & design leaders to transform aging.

Create excellent user experiences

Awards and Honors

2023 – Aging2.0 Optimize, Keynote
2022 – Voice Summit (Voice22) Award- Industry VIP Award
2022 – Amazon Alexa Hackathon Producer – Aging & Engaging
2021 – Global Women in Voice Award nominee, DEI in Voice
2020 – Top 68 Leader in Voice AI, Voicebot.ai
2020 – Top 17 in Product & Design in Voice AI, Voicebot.ai
2020 – Top 40 Voice AI Influencers, Soundhound
2020 – Featured Voice Influencer, Voice Den
2019 – Amazon Alexa Champion
2019 – Voice AI Pioneer of the Year, Finalist – Project Voice
2019 – Top 44 Leader in Voice, Voicebot.ai
2019 – Top 10 Influencer in Voice, Voicebot.ai
2019 – SME for the AWS Certified Alexa Skill Builder Specialty Examination
2018 – Top 15 Voice AI Influencers, SoundHound
2017 – AARP LivePitch – finalist (Marvee)
2016 – Silicon Valley Boomer Summit – finalist (Marvee)
2000+ – multiple mobile app industry awards